Article Category
CX Tips
-
10 Unconventional But Effective Customer Experience Strategies You Haven’t Tried Yet
By Alvier Marqueses • March 28, 2025Many businesses are familiar with common customer experience (CX) strategies such as personalisation, omnichannel support, closing the loop and so -
How to Design a Survey That Captures the Right Information
By Alvier Marqueses • February 25, 2025Surveys are a vital tool in a successful Customer Experience (CX) strategy, enabling businesses to collect meaningful feedback directly from -
The Business Impact of a Strong Customer Experience Program on Long-term Retention
By Alvier Marqueses • January 21, 2025Imagine this: a customer stumbles upon your business, has an exceptional experience, and becomes a loyal advocate who not only -
How Customer Experience (CX) Drives Business Growth
By Alvier Marqueses • September 9, 2024Find out how excellent customer experiences can differentiate your brand, increase loyalty, and drive business growth. -
Sentiment Analysis: Guide To Unlocking Customer Insights
By Alvier Marqueses • April 12, 2024Discover how sentiment analysis can transform your business with insights into customer emotions. Learn to leverage feedback for better decision-making. -
The 2024 Guide to Winning in Childcare CX: Insights & Strategies
By Aryne Monton • April 10, 2024Introduction The Childcare CX and Outside of School Hours Care (OSHC) landscape is expanding. With significant changes coming to the -
Customer Journey Mapping: A Comprehensive Guide
By Alvier Marqueses • April 3, 2024Imagine you’re on a road trip. You’ve got your snacks, your playlist, and a destination. But instead of a map, -
Customer Feedback: A Comprehensive Guide
By Alvier Marqueses • March 15, 2024Ignoring customers is a recipe for disaster. They may not say exactly what they want, but their feedback is a goldmine. Learn how to... -
Customer Relationship Management (CRM) vs. Customer Experience Management (CEM/CXM)
By Alvier Marqueses • March 1, 2024Ever felt like you and your business are on different planets when it comes to your customers? You’re trying your -
Why Closed Loop Feedback is Important to Increased Customer Advocacy
By Aryne Monton • October 26, 2023In the evolving landscape of Customer Experience (CX), the role of feedback is pivotal. Among various feedback mechanisms, the closed-loop
