Article Category
Customer Experience
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Blog
Customer Service vs. Customer Experience: What’s the difference?
By Alvier Marqueses • March 28, 2024Picture this: you walk into a coffee shop and are greeted with a warm smile and an enthusiastic, “What can -
Blog
Customer Feedback: A Comprehensive Guide
By Alvier Marqueses • March 15, 2024Ignoring customers is a recipe for disaster. They may not say exactly what they want, but their feedback is a goldmine. Learn how to collect it, analyze it, and use... -
Blog
Customer Relationship Management (CRM) vs. Customer Experience Management (CEM/CXM)
By Alvier Marqueses • March 1, 2024Ever felt like you and your business are on different planets when it comes to your customers? You’re trying your -
Blog
Member Experience: A Comprehensive Guide
By Alvier Marqueses • February 17, 2024Remember that gym membership gathering dust in the corner of your drawer? Or the loyalty program points slowly expiring in -
Blog
Why Closed Loop Feedback is Important to Increased Customer Advocacy
By Aryne Monton • October 26, 2023In the evolving landscape of Customer Experience (CX), the role of feedback is pivotal. Among various feedback mechanisms, the closed-loop -
Blog
How to Provide the Best Retail Customer Experience
By Aryne Monton • October 2, 2023What does a retail customer consider the best buyer experience? How does it affect your overall retail customer experience? It -
Blog
Improve In-Store Sales With An Omni-Channel Retail Approach
By Alvier Marqueses • September 18, 2023In today’s rapidly evolving retail landscape, a comprehensive omni-channel strategy in retail industry is paramount. The ways customers interact with -
Blog
Customer Purchase: When Do Customers Make an Impulse Buy?
By Alvier Marqueses • August 29, 2023Times are changing for brick-and-mortar retailers. Customer purchase and online shopping are booming, but churn can cause shoppers to abandon -
Blog
Top Causes of In-Store Churn and How to Prevent Them
By Alvier Marqueses • August 18, 2023While online channels are booming, brick-and-mortar shops are still wholly relevant for so many retailers today. However, getting the formula -
Blog
In-store Shopping Experience: Why Customers Keep Coming Back
By Alvier Marqueses • August 14, 2023We all dream to provide the perfect in-store shopping experience our customers will love. But the constantly changing consumer behaviour
