Article Category
Customer Experience
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10 Unconventional But Effective Customer Experience Strategies You Haven’t Tried Yet
By Alvier Marqueses • March 28, 2025Many businesses are familiar with common customer experience (CX) strategies such as personalisation, omnichannel support, closing the loop and so -
The Evolution of Customer Experience: CX History From Transactional to Transformational
By Alvier Marqueses • March 3, 2025Customer experience (CX) refers to the totality of interactions and perceptions a customer has with a company throughout their journey, -
How to Design a Survey That Captures the Right Information
By Alvier Marqueses • February 25, 2025Surveys are a vital tool in a successful Customer Experience (CX) strategy, enabling businesses to collect meaningful feedback directly from -
Inside the Customer’s Mind: 3 Key Perceptions That Define Customer Experience
By Aryne Monton • February 21, 2025TLDR: Every customer interaction leaves an impression—sometimes positive, sometimes forgettable, and occasionally frustrating. But how do businesses ensure those impressions -
What Are Customer Journey Touchpoints?
By Alvier Marqueses • February 11, 2025TLDR: Introduction: Customer Journey Touchpoints A customer journey touchpoint refers to any instance in which a customer interacts with your -
Customer Journey: A Comprehensive Guide
By Alvier Marqueses • February 10, 2025What Is the Customer Journey? Every customer experience with your brand is uniquely their own. The customer journey framework is -
Customer Experience vs. Customer Success: Key Differences Explained
By Alvier Marqueses • January 29, 2025In conversations withing organisations, terms like customer experience (CX) and customer success are often used, though not always in the -
The Business Impact of a Strong Customer Experience Program on Long-term Retention
By Alvier Marqueses • January 21, 2025Imagine this: a customer stumbles upon your business, has an exceptional experience, and becomes a loyal advocate who not only -
Top 5 Customer Experience (CX) Books to Read for 2025
By Aryne Monton • January 15, 2025What drives a customer to stay loyal, to rave about your brand, or to choose you over countless competitors? The -
Put Customers at the Centre Stage, and Watch Your Business Transform
By Aryne Monton • December 12, 2024Imagine for a moment that your business is a grand theatre. At the center of the spotlight stands your customer.
